Digg takes some Muti

CEO Jay Adelson and founder Kevin Rose of internet phenomenon Digg.com, announced today that they will be purchasing a controlling stake in www.muti.co.za.

Reminiscing about the 'old' days (Digg.com was launched in December 2004) Rose commented how the community that is currently active at Muti reminds him of how the Digg community was when it was before it exploded to become one of the web's most active sites. The submitters, readers and bloggers regularly engage one another as they debate issues, some important, some superficial.

Adelson said that, much like Google, they saw South Africa as an entry point into the untapped African market. He sees Muti's simple, easy to use interface ideal for mobile integration, the device Africans will use to connect.

Although no amounts have been announced, it's widely believed that R77, 7 million has been negotiated for the 51% stake in Muti. It's still uncertain how the windfall is going to be split amongst Neville, Dave, Charle and Eric, reports Igotua Gain.