Baby steps, I guess
VODACOM ENTERS BROADCASTING AND MULTIMEDIA
Sunday, June 10, 2007
Vodacom, South Africa’s leading cellular network, has formalised its entry into the broadcasting and multimedia market by announcing today that it had secured an exclusive pay-TV agency agreement with MultiChoice.
“With cellphone penetration in South Africa at over 80%, Vodacom is constantly looking for opportunities to expand its growth horizontally in the market,” said Alan Knott-Craig, chief executive officer of the Vodacom Group.
“With 23 million customers in South Africa, Vodacom has the distribution and marketing know-how that could lead to more significant growth in the satellite pay-TV market. With less than 10 million TV sets and fewer than 2 million satellite pay-TV subscribers in South Africa, we can expect strong growth as Vodacom offers the most affordable satellite pay-TV so far available,” Knott-Craig said. (Source: Click here).
“Vodacom already has 33 000 mobile TV users that can choose from 22 channels on Vodafone live! cellphones, in addition, we are currently piloting more than 17 channels across digital video broadcast to handset technology together with MultiChoice.“
With DStv Select only from Vodacom, Vodacom and non-Vodacom customers have a choice between two exciting DStv Select bouquets, each offering a variety of the latest entertainment, news, sports, movies, documentaries and music channels.
“For the first time, South Africans will be able to subscribe to satellite pay-TV for as little as R139 per month and choose one of the two DStv Select bouquets of channels they’d like to view. We expect to attract many customers who will enjoy the variety of more than four channels, but can now afford it for the first time,” Knott-Craig said.
In addition to being affordable, the DStv Select bouquets offer up to 16 channels including SABC 1,2,3 and e.TV – one technology (free-to-air), easy to use, ensuring convenient and hassle free access to TV entertainment.
Customers can visit any participating Vodacom outlet to view the latest DStv Select deals available from Vodacom. For more information, click here or call 1082, free from a Vodacom cellphone, or 082 1082 free from any other phone.DStv Select including M-Net Series & Hallmark | DStv Select including kykNET |
Supersport Action | Supersport Action |
ActionX | ActionX |
FashionTV | FashionTV |
MTV Base | MTV Base |
BBC Food | BBC Food |
K-TV | K-TV |
National Geographic | National Geographic |
Sky News | Sky News |
CNN | CNN |
CNBC Africa | CNBC Africa |
SABC 1 | SABC 1 |
SABC 2 | SABC 2 |
SABC 3 | SABC 3 |
e-TV | e-TV |
MNet Series | KykNET |
Hallmark | |
DMX Music Channels | DMX Music Channels |
Gospel | 80s Hits |
Love Songs | Love Songs |
Classic R&B | Classic R&B |
Adult Contemporary | Adult Contemporary |
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