ITV managed a spectacular own goal on their HD channel with their flagship World Cup game, Englands first game of the 2010 world cup competition.
ITVHD suffered "technical" problems affecting the ITVHD chanel on Freesat and Sky HD.
Just before Steven Gerrard scored, ITVHD went into advert mode and a Hyundai advert appeared. ITVHD viewers rejoined just in time to see Gerrard celebrating the goal
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