Monday, January 21, 2008

Free Satellite TV arrives in South Africa ... apparently

Thanks to Chris @ iMod and the Bizcommunity guys I heard about the launch of a new free satellite TV offering called Free2View.
They claim to have MSNBC Africa as the mainstay and "the channels include a full schedule of live news of a world-class coverage and reporting, political analysis and award-winning documentary programming, 24 hours a day, seven days a week."
All you have to do is fork out R1400-00 for a dish and decoder and you will have this programming for life.
So I was interested, not having South Africa's 'premier' satellite offering Dstv. I clicked over to their 'website.'
Sorry guys, their is no ways I am going to part with any of my hard earned cash on a media company that has this as their portal to their potential customers and a logo ... Well that red thing in the top left corner is their logo. And I suggest Eish!! readers do the same.

For a case study in bad marketing click here.

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