BSkyB rebrands Virgin1 as Channel One

BSkyB is rebranding Virgin1, the general entertainment channel it acquired as part of a £160m deal to buy Virgin Media Television, as Channel One.

Channel One, which is available on Freeview, Virgin Media and Sky as a free-to-air service, will relaunch on Friday 3 September backed by a bolstered schedule and a marketing campaign.

The channel will be broadcasting the recent remake of 1980s alien